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What’s in a Label? Vegan and Cruelty-Free Makeup Brands Have More to Say

What’s in a Label? Vegan and Cruelty-Free Makeup Brands Have More to Say

You’ve probably noticed there are a lot more vegan and cruelty-free makeup brands these days. Or maybe you’ve heard about some skincare companies pledging to be transparent. But what do these buzz words even mean? They’re all part of a larger movement sweeping the industry: clean beauty. And despite how it sounds, it doesn’t have

Why Being Cruelty-Free and Vegan is Important to Us

Why Being Cruelty-Free and Vegan is Important to Us

Pour Moi has recently announced that we’re officially cruelty-free and vegan certified with People for the Ethical Treatment of Animals (PETA). This has always been very important to us an independent beauty brand, and we’re so proud of this accomplishment because good skincare shouldn’t do any harm to you, your skin, or the animals. You