Why Being Cruelty-Free and Vegan is Important to Us

Pour Moi has recently announced that we’re officially cruelty-free and vegan certified with People for the Ethical Treatment of Animals (PETA). This has always been very important to us an independent beauty brand, and we’re so proud of this accomplishment because good skincare shouldn’t do any harm to you, your skin, or the animals. You can view Pour Moi’s page on the Beauty Without Bunnies catalog here.

Not only are Pour Moi products free of cosmetic testing on animals, but our formulations are also free of animal-derived ingredients. This means we do not have common animal-based products in our skincare (beeswax, lanolin, silk, etc.). Ingredients such as glycerin are plant-derived so all our products are vegan friendly.

Our founder, Ulli Haslacher, has explained why this certification is so important to her: “I love animals, so I would never test my products on them when there are safer and more ethical alternatives. If Pour Moi is made for human skin, it makes more sense to test it on humans.”

[Read more: Peeling Back the Layers of Skin: The Lipid Barrier]

The vegan community is growing exponentially as people prioritize sustainability and environmentally friendly options, and even people who aren’t vegan are opting for cruelty-free and vegan products. Pour Moi is a testament that you can promote safe and effective beauty without animal testing.

With all the chaos in the world, we may feel like peace is an unobtainable dream surrounded by the nightmares of reality, but vegans believe that peace begins on your plate — and in this case, on your beauty shelf.

Choosing cruelty-free products is a small and easy yet effective stance against violence, and Pour Moi is taking that stance. Vegans and non-vegans alike can rest assured that no animals were harmed in the making of the world’s first and only climate smart skincare. Poor me? No, Pour Moi.

Lacey Bourassa
About the Author: Lacey Bourassa is a lifestyle, beauty, and wellness writer with a passion for spreading education and awareness to women. She has been involved in the start-up and evolution of two beauty blogs, and previously worked as a freelance writer and script editor for a reality personality. Being an avid self-starter, Lacey graduated college early to become a full-time writer and has been creating content ever since.