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Why Being Cruelty-Free and Vegan is Important to Us

Why Being Cruelty-Free and Vegan is Important to Us

Pour Moi has recently announced that we’re officially cruelty-free and vegan certified with People for the Ethical Treatment of Animals (PETA). This has always been very important to us an independent beauty brand, and we’re so proud of this accomplishment because good skincare shouldn’t do any harm to you, your skin, or the animals. You

Pour Moi Officially Launched at Indie Beauty Expo!

Pour Moi Officially Launched at Indie Beauty Expo!

Last week, Pour Moi launched at Indie Beauty Expo New York. With a beautiful booth and an even more beautiful founder leading the team, the launch of Pour Moi was a success! Climate smart skincare is ready for the world, and IBE showed us that in turn the world is ready for climate smart skincare.

How the Skin is Naturally Moisturized

How the Skin is Naturally Moisturized

Smart skincare uses Natural Moisturizing Factors (NMF) that skin naturally produces and recognizes as a source of immediate hydration. The rundown of Natural Moisturizing Factors (NMF) “Natural Moisturizing Factors” isn’t one of those scary, intimidating names that make you wish you paid more attention in science class. You don’t have to think too hard about

Why Inactive Ingredients Deserve More Credit

Why Inactive Ingredients Deserve More Credit

Active—or performance—ingredients get all the credit because they promote visible changes in the skin, but inactive—or functional—ingredients make all the difference when it comes to external aging. Active = Performance You see “active ingredients” written on prescription treatments, sunscreen, and other skin products that penetrate beyond the skin barrier. You don’t see these drug facts

Yes, Pour Moi Packaging is Beautiful—But It’s Also Smart

Yes, Pour Moi Packaging is Beautiful—But It’s Also Smart

Beautiful and smart. Sounds like you, doesn’t it? (On a happy day!) Pour Moi packaging is sleek and elegant, but it’s more than just a pretty face.  Preservation is Priority Pour Moi’s high-tech packaging serves multiple functions on top of its beautiful design, but its beauty is more of a side effect to the effectiveness. Once