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Why Being Cruelty-Free and Vegan is Important to Us

Why Being Cruelty-Free and Vegan is Important to Us

Pour Moi has recently announced that we’re officially cruelty-free and vegan certified with People for the Ethical Treatment of Animals (PETA). This has always been very important to us an independent beauty brand, and we’re so proud of this accomplishment because good skincare shouldn’t do any harm to you, your skin, or the animals. You

Want Healthy Skin? Start with Hydration

Want Healthy Skin? Start with Hydration

Water is essential for nearly every function in the body, including the skin’s natural ability to restore itself. When putting essential nutrients and hydrating agents back into the skin, water-based skincare is extremely effective at delivering hydration deep into the skin. When skin recognizes naturally occurring ingredients like pure water, skincare can better perform its

8 Skin Health Benefits of Vitamin C

8 Skin Health Benefits of Vitamin C

Oranges get all the credit for the immune-boosting powers of Vitamin C, but your skincare should be packing some seriously nourishing vitamins.  Vitamin C is a remarkable skincare ingredient when it comes to restoring skin in today’s ever-changing environment. With this skin superfood in each of our products, you won’t want to miss out on

How Deep Does Skincare Go?

How Deep Does Skincare Go?

The skin is composed of many layers, which have their own layers — talk about a skinception! Learn more about the journey of skincare. Beauty is Not Skin Deep, But Skincare is. The brilliance of skincare is that it’s a shot of beauty and health all in one beautiful bottle. Instead of enduring endless cosmetic

Why Inactive Ingredients Deserve More Credit

Why Inactive Ingredients Deserve More Credit

Active—or performance—ingredients get all the credit because they promote visible changes in the skin, but inactive—or functional—ingredients make all the difference when it comes to external aging. Active = Performance You see “active ingredients” written on prescription treatments, sunscreen, and other skin products that penetrate beyond the skin barrier. You don’t see these drug facts