CLIMATE-SMART IS THE NEW WAY
The power of climate cannot be underestimated. It’s a force that makes life possible on our planet. Evolution over millions of years has given skin the unique ability to adapt to various climate conditions, but in the 21st century our climates are changing: harsh summer temperatures soar alongside indoor air-conditioning, frigid winter storms contrast with indoor heating. We may travel between extreme climates within a day, and no matter where we are— skin is constantly exposed to damaging UV rays, environmental pollution, and external irritants.
It’s not skin type or age. It’s the climate affecting your skin and most of the 20th century approaches to skincare no longer work.
Our 21st century approach to beauty takes today’s climate into consideration, incorporating new research that reveals that various climates create imbalances in the skin prompting symptoms of imbalance that we previously considered “skin types”.
Climate-Smart® skincare incorporates the latest innovation in beauty technology and ingredients into its new approach to beauty: biomimetic formulations that naturally mimic the skin’s own moisturizer, called the Natural Moisturizing Factor (NMF) for the climate you live in.