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Want Healthy Skin? Start with Hydration

Want Healthy Skin? Start with Hydration

Water is essential for nearly every function in the body, including the skin’s natural ability to restore itself. When putting essential nutrients and hydrating agents back into the skin, water-based skincare is extremely effective at delivering hydration deep into the skin. When skin recognizes naturally occurring ingredients like pure water, skincare can better perform its

How the Skin is Naturally Moisturized

How the Skin is Naturally Moisturized

Smart skincare uses Natural Moisturizing Factors (NMF) that skin naturally produces and recognizes as a source of immediate hydration. The rundown of Natural Moisturizing Factors (NMF) “Natural Moisturizing Factors” isn’t one of those scary, intimidating names that make you wish you paid more attention in science class. You don’t have to think too hard about