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It’s Time to Upgrade Your Drugstore Beauty Finds

It’s Time to Upgrade Your Drugstore Beauty Finds

The total package You want your beauty picks to have it all: affordable yet superb performance with picturesque packaging by a respectable company. Seeing that the container (and price) is your first impression, you might not give the contents a second thought. If you’re comfortable with a product that’s nice on the eyes and the

How Deep Does Skincare Go?

How Deep Does Skincare Go?

The skin is composed of many layers, which have their own layers — talk about a skinception! Learn more about the journey of skincare. Beauty is Not Skin Deep, But Skincare is. The brilliance of skincare is that it’s a shot of beauty and health all in one beautiful bottle. Instead of enduring endless cosmetic

How the Skin is Naturally Moisturized

How the Skin is Naturally Moisturized

Smart skincare uses Natural Moisturizing Factors (NMF) that skin naturally produces and recognizes as a source of immediate hydration. The rundown of Natural Moisturizing Factors (NMF) “Natural Moisturizing Factors” isn’t one of those scary, intimidating names that make you wish you paid more attention in science class. You don’t have to think too hard about

Why Inactive Ingredients Deserve More Credit

Why Inactive Ingredients Deserve More Credit

Active—or performance—ingredients get all the credit because they promote visible changes in the skin, but inactive—or functional—ingredients make all the difference when it comes to external aging. Active = Performance You see “active ingredients” written on prescription treatments, sunscreen, and other skin products that penetrate beyond the skin barrier. You don’t see these drug facts