MEET THE CLIMATES
Hot & Dry (aka “Parched...”)
When you meet “Parched”, Pour Moi’s Desert Day Cream becomes essential for your skin’s balance and recovery.
Enduring the dry, desert heat (even just for a few minutes) triggers climate-specific biochemical processes in the skin that can result in skin’s moisture levels becoming out-of-balance with either too much or too little sebum.
FACT: The natural state of your complexion in a hot & dry climate is to be dehydrated.
Dehydrated skin causes Trans Epidermal Water Loss (TEWL) to accelerate and dead skin cells to build up, putting external skin aging in over gear.
It’s vital to switch to Climate-Smart® Desert Day Cream to effectively keep dry air out and moisture in, slowing down TEWL while an extra dosage of cutting edge antioxidants help skin prevent and reverse free radical damage.
With Pour Moi you can happily say, “Hello Parched, nice to meet you!”