Aging is natural, but that doesn’t mean we can’t do what we can to prevent and prolong it. Getting older isn’t just waking up to wrinkles and gray hair once you’ve reached your Fabulous Forties — these are simply the visible signs of aging, but the gradual process of aging happens on a cellular level.
Your skin is the largest organ of your body, and it’s made of billions of microscopic skin cells. The health of these cells determines the appearance and wellness of your skin, which is why you should take external aging seriously. Pour Moi climate smart skincare is doubly anti-aging by addressing biological aging and external aging with the help of powerful, potent antioxidants.
Break Down the Facts, Not the Skin
Skincare is developed to hydrate the skin according to the biological needs of the skin. However, traditional skincare doesn’t account for the environment that skin faces all day every day, so its effectiveness is limited. This is why Pour Moi accounts for the factors that no one else considers — the rapidly shifting and increasingly aggressive climates.
Environmental stressors, such as air pollution and UV radiation, result in the formation of free radicals. Atoms should be in balance with the proper number of protons, neutrons, and electrons. When atoms become unstable to do an unpaired valence electron, the outcome is a burst of uncharged, highly reactive molecules — your infamous damage-inducing free radicals that aimlessly roam around the skin cells and bind themselves to parts of the cells.
Losing an electron causes oxidation that damages skin cells. To counteract oxidation, you need antioxidants, which reduce the effects of free radicals by binding to them before they can cause further damage. When antioxidants swoop in and pair up with the unpaired free radicals, they are ultimately sacrificing themselves so that the free radicals don’t pair up with (and therefore damage) other molecules.
[Keep reading: What is Atmospheric Aging?]
Your Mom was Right — Take Your Vitamins!
Industrial and transportation-related air pollution is proven to expedite the signs of aging. Pollutants in the air enter the skin and can result in inflammation, discoloration, fine lines, and breakouts in the skin. For anti-pollution skincare, look for anti-aging antioxidants.Lucky for you, you don’t have to look any further…
Pour Moi is packed with powerful antioxidants to fight off premature aging and free radical damage caused by pollution. Here’s some of the antioxidant powerhouses in Pour Moi climate smart skincare:
- Vitamin C reduces the threat of free radicals by significantly lowering oxidative stress.
- Vitamin E protects cell membranes from the damaging effects of free radicals. It’s the skin’s ultimate moisturizer, smoothing out fine lines and wrinkles.
- Ergothioneine protects cells’ mitochondria in particular from free radical damage. It’s especially powerful in guarding against UV damage.
The importance of antioxidants in today’s industrialized world cannot be underestimated. When investing in skincare, don’t settle for less. When evaluating the negative consequences of aggressive climates high in pollution, Pour Moi is specifically formulated with potent antioxidants that are clinically validated to counteract free radical damage. Poor me? No, Pour Moi.