About Midwest's Climate Impact on Skin
Indexed in the National Library of Medicine
Climate-Smart® Rotating System for Midwest Skin
From hot, humid summers to cold, dry winters, Midwest skin faces dramatic changes throughout the year—and sometimes from one day to the next.
Our patented 3-step Climate-Smart® Rotating System keeps your routine in sync. The Hydrating Balancer and Serum change seasonally to address your skin’s broader climate needs, while the Day Creams rotate daily based on the current temperature and humidity.
The result: balanced, resilient skin through every season and whatever weather comes next.
TIME Best Invention | 10 Patent
Incentivized review
Real Midwest Skin Story
"These products have done what no other products have done for my face. Within two weeks, my cheeks were looking amazing!”
Lisa K. | Nisswa, Minnesota
2026 Winter Skin Essential Kit
Elizabeth Ries
Climate-Smart® Skincare
Meet Elizabeth
A believer in natural beauty, Elizabeth Ries has chosen not to use Botox or other cosmetic procedures aside from cosmetic acupuncture.
When she saw the visible difference between Pour Moi founder Ulli Haslacher’s hands—one used for Pour Moi’s long-running one-hand test—she tried it right away.
Five years later, Elizabeth wears less makeup, feels more confident and says her skin has never looked better.
“We dress differently for the weather. Why wouldn’t we care for our skin the same way?”
— Elizabeth Ries, Host of Twin Cities Live
Some days bring more than weather
When the Environment Demands: Weather-Proof Drops
Extremely dry air, low sunlight, smoke and pollution can create additional stress for Midwest skin.
When: DRY AIR
When: LOW LIGHT
When: POLLUTION
Meet Dr. O
Our Scientific Advisor Dr. Iffie Okoronkwo explains how high humidity alters skin.
A Deeper Dive
Learn more about the Climate-Smart difference and why it works when others don’t.
LEARN MORE